I've been working in Mobile since 2007 and have seen and helped shape the evolution of Mobile Advertising. From flip phones and Blackberry being the most popular devices to now where iPhone and Android have the majority of the market. Mobile advertising has transformed into a major player with complex rich media campaigns. Understanding the capabilities of these devices is paramount. Working at The Weather Channel has lead me to help form the ad creative specs for years which has influenced the MMA and IAB standards for Mobile Advertising.