Stock Exchange Brand Refresh

Rejuvenating a 225 year old company.

OBJECTIVE

This company wanted to refresh the brand to keep it up-to-date and differentiate it from the competition. The previous branding had consisted of very formal B&W photography and primarily print materials. We re-imagined the brand creating a premium, thoughtful experience for the listed community, focused on a digital first strategy that still respected the heritage of a 225 year old company.

This rebranding not only impacted the brand but also renovations and updates of the actual building.  The rebrand included updated fonts, color palettes, photography, language, social media, animation, emails, the entire website and organization, and more. To help introduce the Brand Refresh, we developed the Exchange: More campaign with the help of the agency Gyro.

RESULTS

The interior space at the stock exchange was newly renovated and we created updated branding, photography, marketing collateral, and web page which has a 17% conversion rate.

Expanded social growth by developing new creative concepts focused on Twitter and Snapchat. The City Snapchat filter metrics seeing over 2M views and 16.53% engagement rate.

Exchange:More campaign has run over 45 cobranded ads from the east coast on TimeSquare and Madison Square Garden billboards and west coast in Silicon Valley by large brands such as Line, Rosetta Stone, Honeywell, Visa, and Vonage.