About

A strategic creative and brand leader with 15+ years of experience building brands, leading high-performing teams, and shaping high-visibility marketing moments for global companies. I specialize in brand evolution, integrated campaigns, digital experiences, product and platform storytelling, and flagship events — connecting creative excellence to business impact.

Experience includes leadership roles at SailPoint, EPIC Insurance Brokers & Consultants, Intercontinental Exchange / New York Stock Exchange, and The Weather Channel / weather.com. Recent work has included global flagship events, brand evolution, major product launches, and IPO-related creative execution.  

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Beyond the work

I’ve always been drawn to how environments shape experience. Outside of my work in brand and marketing, I spend a lot of time researching, curating, and designing spaces - gravitating toward modern, contemporary aesthetics and building toward a clear point of view. That mindset has naturally extended into my professional work, from helping shape the look and feel of office environments to selecting furniture and finishes for new spaces, including interiors of my work officespaces and my own home.

I also create abstract, large-scale acrylic paintings and explore digital illustration as a way to experiment and stay close to the craft. At home, life revolves around my dachshund and our cat—an unlikely pair that somehow became inseparable. Together, these influences continue to shape how I think about creativity, storytelling, and the environments we build around people.

Expertise

Brand leadership, creative direction, integrated campaigns, event and experiential branding, digital experiences, web and content design, product and platform storytelling, team leadership, design systems, cross-functional collaboration

Awards & recognition

2025 SailPoint IPO (NASDAQ: SAIL) - Led brand and creative for $1B+ public debut

2022 Communicator Award of Excellence (Web, Marketing, Integrated Campaign)

2016–2018 Pearl Awards Judge, Content Council

2016 Featured in AdWeek (NYSE campaign innovation)

2014 AdWeek Media Plan of the Year; Effie Gold & Bronze

2013–2012 OMMA, IAB, and Smarties Awards for integrated and mobile campaigns

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.