Data Brand CAMPAIGN
Creating a new brand identity and awareness campaign
OBJECTIVE
This Data company needed to be quickly rebranded them as part of their parent company of umbrella of brands. They needed some fresh design materials to help inform their customers of the change in branding and make them aware of the new products and services available. We identified all of the collateral that needed to be updated and newly created by working closely with the internal marketing, content, product, sales and web teams.
RESULTS
We successfully rebranded all of the high priority materials at the end of 2016 and launched the awareness campaign in early 2017. The email campaign went out to over 200,000 contacts with a 17% open rate. The banner ads exceeded expectations with a cumulative 31% click-thru-rate (CTR).
