FLAGSHIP IDENTITY SECURITY EVENT

Navigating the depths of event design

OBJECTIVE

Navigate has been a reoccurring annual event for years and needed to develop an all-new event brand that better reflected the new brand refresh for SailPoint. Navigate 2022, Identity Security: Uncompromised was the must-attend identity security event of the year. This exclusive event empowered attendees with insights on optimizing their identity programs to greater efficiency.

The challenge was to create an immersive event experience, spanning from experiential event elements to pre- and post-promotional components. Every detail was meticulously crafted, encompassing stage designs, badges, web interfaces, mobile apps, swag, expo hall setups, booth designs, signage, social graphics, and advertisements, among other elements.

Results

Navigate saw a turnout of over 3,000 attendees at the hybrid event. I led the direction and design of branding and deliverables, which included crafting 180 ads, producing 50 videos/animations, creating 42 signs, setting up 17 booths, organizing 2 breakout rooms, and overseeing the main stage and core experiences for the event.

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