Finance Company REBRANDING

Refreshingly modern brand identity for finance company.

OBJECTIVE

In 2015, I started with a goal to update the brand look and feel that had not been updated since 2011. This finance company is the leading network of exchanges and clearing houses and provider of global data and listing services. Partnering with Huge, we sought to create a new visual identity that would differentiate the brand from competitors and infuse the brand with a fresh innovative look.

RESULTS

We developed a new visual design system that improved and expanded the brand. Built out extensive brand guidelines with updated logo, contemporary color palette, strong typography and marketing collateral templates. New social graphics increased engagement by 10-20%. Presentation template increased available layouts by 17x.