PANTENE HAIRCAST

Customized weather forecasts for your hair.

OBJECTIVE

Partner with P&G and their agencies to create an own-able weather experience for Pantene hair products. We developed a sophisticated weather triggered campaign that would recommend hair products based on different conditions. The campaign was activated across digital and cable platforms with customized creatives including: landing page, integrated advertising, articles, social, and video.

RESULTS

The Pantene Haircast campaign was so successful that the client extended the campaign another year and expanded the customized experiences with additional advertising with a partnership with Walgreens, which resulted in a sales increase of 24%. Integrated mobile ads received almost a 50% click thru rate.

RECOGNITION

2014 AdWeek Media Plan of the Year
2014 Effie Gold & Bronze Winner
2014 OMMA Mobile Cross Platform Integration Winner
2014 MMA Case Study
2015 Webby Awards Honoree