First major tech IPO of 2025

Leading brand strategy for a $1B+ public market debut

OBJECTIVE

Leading one of the first major technology IPOs of 2025 by ensuring the company entered the public markets with a cohesive, enterprise-ready brand presence. The effort required alignment across investor communications, executive storytelling, digital experience, and large-scale advertising to present a confident, modern security leader on day one of trading.

Activating identity security at market scale

Execution required close partnership across executive leadership, internal teams, agencies, publishers, and global offices. Brand strategy and creative direction spanned corporate website updates, launch of a dedicated investor platform, newsroom refresh, IPO film and roadshow narrative development, and high-visibility placements including Times Square and the Nasdaq bell-ringing screen. Vendor evaluation and cross-functional alignment ensured disciplined execution under compressed timelines and regulatory constraints.

Results

The IPO launched with coordinated global visibility across media, digital, and social - positioning the company as a confident enterprise leader at market debut and signaling renewed momentum in the cybersecurity sector.

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