A wave of brand innovation

Modernizing the pioneers of identity security

OBJECTIVE

As a pioneering force in the identity security space, SailPoint embarked on an exciting mission – to redefine its brand identity. Teaming up with an agency, we set out to breathe new life into SailPoint’s image, positioning them as the core of identity security. Backed with competitive analysis and extensive marketplace research, we looked to infuse the brand with a modern and captivating new look while preserving the essence of its legacy. From concept to execution, each decision was carefully crafted to resonate with their audience and make an impact on their customers, partners, and industry.

EVOLVED VISUAL DESIGN SYSTEM

We revolutionized SailPoint’s brand guidelines with a new visual design system built in a digital platform, replacing a PDF-based brand book. By launching the Brand Center, internal employess and external partners have a central hub to access and adhere to brand standards seamlessly, ensuring more efficient brand adoption and future growth.

Results

The SailPoint brand refresh had a successful launch, from the design of the entire brand assets and templates to the promotion coordinated across internal and external channels. Big marketing touchpoints across all of the brand assets - logos, website, emails, advertising, marketing collateral, swag, stational, presentations, social, video, and more. The external launch included the launch of the brand center, a new website, social channels, and an advertising campaign. The internal launch included rollout for products, internal systems and tools, employee swag, facilities, signage, and building design. Driving an overall increase in brand awareness for SailPoint and quick adoption throughout the ecosystem.

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